Purple Beverage Company Inc. announced that Atlas Distributing of Auburn, MA, has agreed to distribute the company´s signature antioxidant beverage, Purple, throughout its Massachusetts coverage area. Atlas Distributing provides well-known brands, including Snapple(R), Stewart´s(R), Red Bull (R), Function Drinks (R) and Muscle Milk(R), to supermarkets, convenience stores, delis and mass merchandisers throughout Central Massachusetts. In addition, nightclubs and lounges are finding Purple to be one of the trendier antioxidant cocktail choices, as adding alcohol to antioxidant-rich berries increases the power of the antioxidants, a fact confirmed in studies by researchers from the U.S. Department of Agriculture and by a study at Kasetsart University in Thailand.

Purple Beverage Company Inc. announced that Northeast Beverage Company of Rhode Island has agreed to distribute the company´s signature beverage, Purple, throughout Northern Connecticut and Rhode Island.

Purple Beverage Company Inc. announced that former New York Red Bulls(R) of Major League Soccer Managing Director, Marc de Grandpre, has agreed to join the company as Vice President of Marketing. Prior to serving with the New York Red Bulls(R), de Grandpre directed East Coast marketing for the team´s parent company, Red Bull(R) North America.